Guests at restaurants, hotels and tea rooms are paying closer attention to the materials used on their table. Kraft paper, recycled paper and compostable items are no longer just a marketing argument, they have become an expectation.
For Horeca professionals, following this trend doesn’t mean changing everything. A few simple choices are enough to reduce the environmental impact of your service without compromising on presentation.
Kraft paper, a simple material that’s already sustainable
Kraft paper remains the safe choice for cutlery pouches. It recycles easily, gives a natural, authentic look, and prints well for a subtle logo. That’s why our Kraft’y Eco and Kraft’y White ranges remain among the most popular.
Less plastic on the table
The overall trend is moving toward eliminating single-use plastic packaging, both indoors and on the terrace. Cellulose or airlaid napkins, paper pouches and natural-fibre placemats are gradually replacing plasticised alternatives, without compromising on sturdiness or hygiene.
A detail your guests notice
Choosing sustainable materials is no longer just a matter of conviction, it has also become a deciding factor for part of your customer base. Mentioning it on your menu, your website or your Google listing strengthens your establishment’s image, at no extra cost.
What you can easily change
✓ Switch to kraft paper cutlery pouches
✓ Choose cellulose or airlaid napkins instead of plastic
✓ Let your guests know, simply and without overdoing it
Conclusion: a lasting trend, not a passing fad
Sustainability in tableware doesn’t require rethinking everything overnight. By starting with simple choices like kraft paper or airlaid napkins, restaurants, hotels and tea rooms can meet today’s expectations while keeping a polished, professional service.
“A responsible gesture on the table, a positive image that stays in mind.”
